Identity Exchange Announces New Market: Mortgage Industry | Identity Exchange

For Immediate Release

April 4, 2011

Identity Exchange (IDX) is pleased to announce the official opening of a new market within its state-of-the-art marketplace for the buying and selling of qualified leads: the mortgage industry. Now mortgage loan originators and mortgage lead providers from all over the nation can benefit from IDX's online marketplace for buying and selling qualified mortgage leads.

The announcement was made on April 4, 2011, that IDX would be adding the mortgage industry to its marketplace. Since then lead sellers and mortgage professionals have been creating free accounts in preparation for the lead delivery to go live, which will happen on Monday, April 25, 2011. Potential buyers can now immediately start funding their IDX accounts and use those funds for lead purchases.

Mortgage professionals may start browsing available qualified leads by searching through listings in IDX’s "Mortgage - Refinance" and “Mortgage - Loan Modification” sections. Once the mortgage professional locates a listing that meets their specific requirements they can proceed to place bids using the funds from their account.

The ability to browse multiple listings, make secure purchases, and have leads delivered seamlessly through the buyer's preferred method, in real time, is attracting more and more mortgage professionals to Identity Exchange.

“Opening this new market is just a step toward IDX's goal to branch out into multiple markets,” stated Jeff Hansen, president of Identity Exchange. “IDX's value-added services will help lead buyers in any market to simplify lead purchase and delivery, allowing them to focus on what they do best: closing the deal.”

For more information, visit www.identityexchange.com.