Identity Exchange Leads Marketplace Officially Launches | Identity Exchange

For Immediate Release

March 1, 2011

Identity Exchange (IDX) is pleased to announce that after an extensive beta-cycle, it is going live today, Tuesday March 1, 2011, with a state-of-the-art marketplace for the buying and selling of qualified leads. As of today, buyers and sellers may create IDX accounts for which to buy and sell qualified leads – no private invitation required.

During the beta cycle, IDX focused on private sales through private listings. With today’s release, IDX opens up its site for all sellers to attract buyers in a real-time, transparent market. IDX facilitates a secure purchasing environment and provides seamless lead delivery via customizable delivery methods specified by the buyer.

With its “doors now open”, sellers with qualifying leads can create an account, become certified, and attract buyers for their leads. On the other side, buyers can browse through listings of qualified leads, based on criteria they request, and bid on those leads. Buyers may also research sellers on the IDX site for background information. Such dynamics create a fair marketplace that allows sellers with “hot” leads to get the most for those leads, and that allows for buyers to confidently get the most for their money.

Listing leads within IDX makes them open for public view. “There’s no account necessary to browse lead listings and research lead providers,” says Jeff Hansen, president of IDX. “But once buyers see the secure purchasing environment and the certification process sellers must go through before listing leads, buyers will be ready to create a free account and start making purchases.”

For more information, visit www.identityexchange.com.