Coaching: Norris Williams


Identity Exchange Coaching is for individuals who have completed Knowing Rediscovered and still feel like they could use some additional guidance in the Identity Exchange process. Our coaches are trained to guide you to overcome obstacles, receive truth, and live fearlessly in your true identity.

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Norris Williams discovered his identity as a teenager in 1973. Fearless freedom and confidence mark his journey, as well as liberating a passion for identity discovery in others. Navigating with a clear understanding of strategy and tactics, he coaches by facilitating discovery of false identities while inspiring courage to prune away suckers, releasing delicious fruits of true identity. Norris’ path of serving men and women includes successful business owners to displaced refugees; CEO’s to juvenile delinquents; farmers to professional athletes, and more. He serves people across the US, Middle East, Africa, Asia, Europe.

Norris has been married to his girlfriend Laurie since 1980 and together they operate a small organic cherry orchard in central Washington State. They have 4 married children and 9 grandchildren. Norris has brought his identity to his roles as husband, father and grandfather as well as student (degrees in agriculture business and Biblical studies), waiter, salesman, forklift and truck driver, professional football player, quarter horse rancher/trainer/farrier, director of 400-acre ranch for juvenile delinquent boys, wilderness survival instructor, international leadership trainer/mentor/coach and cherry farmer.

Norris met Jamie and Donna in 2018 and after hearing about their work for years. He quickly got on track to become an Identity Exchange Coach and began coaching for the company in 2019.

Norris enjoys being outdoors and in the wilderness. He loves being a husband, father and ‘Papa’ to his grandkids. He also likes the challenges presented by chaos, change and uncertainty.

Frequently Asked Questions

Are the sessions confidential?

Yes. There is supervision from a Lead Coach but your confidentiality is always a priority and protected.

Do you offer sessions with couples or families?

At this time, we only offer individual sessions.