$175.00 USD


Norris Williams (hereinafter referred to as “Coach”) and Identity Exchange LLC (hereinafter referred to as “the Company”) is not an employee, agent, lawyer, doctor, therapist, registered dietician, or psychotherapist of the Client. Client understands that this Coach has not promised, and shall not be obligated to act as a therapist providing psychoanalysis, psychological counseling or behavior therapy to the Client.

Client acknowledges that coaching does not involve the diagnosis or treatment of mental disorders as defined by the American Psychiatric Association and that coaching is not to be used as a substitute for counseling, psychotherapy, psychoanalysis, mental health care, substance abuse treatment, or other professional advice by legal, medical or other qualified professionals and that it is the Client’s exclusive responsibility to seek such independent professional guidance as needed. If Client is currently under the care of a mental health professional, it is recommended that the Client promptly inform the mental health care provider of the nature and extent of the coaching relationship agreed upon by the Client and the Coach. 

The Coach and Company makes no guarantees or warranties, express or implied. In no event will the Coach or Company be liable to the Client for consequential or special damages. Notwithstanding any damages that the Client may incur, the Coach’s and Company’s entire liability, and the Client’s exclusive remedy, will be limited to the amount paid by the Client to the

Company for all services rendered up until the agreed ending date.


By checking the box above, I understand and am agreeing to these terms.

(One 60-minute session)

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Coaching with Norris Williams


Norris Williams discovered his identity as a teenager in 1973. Fearless freedom and confidence mark his journey, as well as liberating a passion for identity discovery in others. Navigating with a clear understanding of strategy and tactics, he coaches by facilitating discovery of false identities while inspiring courage to prune away suckers, releasing delicious fruits of true identity. Norris’ path of serving men and women includes successful business owners to displaced refugees; CEO’s to juvenile delinquents; farmers to professional athletes, and more. He serves people across the US, Middle East, Africa, Asia, Europe.

Norris has been married to his girlfriend Laurie since 1980 and together they operate a small organic cherry orchard in central Washington State. They have 4 married children and 11 grandchildren. Norris has brought his identity to his roles as husband, father and grandfather as well as student (degrees in agriculture business and Biblical studies), waiter, salesman, forklift and truck driver, professional football player, quarter horse rancher/trainer/farrier, director of 400-acre ranch for juvenile delinquent boys, wilderness survival instructor, international leadership trainer/mentor/coach and cherry farmer.

Norris met Jamie and Donna in 2018 and after hearing about their work for years. He quickly got on track to become an Identity Exchange Coach and began coaching for the company in 2019.

Norris enjoys being outdoors and in the wilderness. He loves being a husband, father and ‘Papa’ to his grandkids. He also likes the challenges presented by chaos, change and uncertainty.

(One 60-minute session)