Norris Williams embarked on his identity discovery journey in 1973 as a fearless teenager, igniting a passion for guiding others toward self-realization. With strategic expertise, Norris empowers individuals to shed false identities and embrace their true selves.
His diverse clientele ranges from successful business owners to displaced refugees, CEOs to juvenile delinquents, farmers to professional athletes, spanning across the US, Middle East, Africa, Asia, and Europe. Norris's coaching approach inspires courage and authenticity, yielding the sweet fruits of genuine identity.
Beyond coaching, Norris cultivates a rich personal life married to his girlfriend Laurie since 1980 they reside at their organic cherry orchard in central Washington State. As a devoted husband, father of four, and grandfather of 11, Norris embodies his true identity in every role he assumes.
With a background in agriculture business, Biblical studies, professional sports, ranching, mentorship, and more, Norris brings a wealth of experience to his coaching practice. His journey led him to connect with Jamie and Donna, leading to his role as an Identity Exchange Coach in 2019.
In his leisure time, Norris thrives in the wilderness, cherishing moments with family and embracing challenges of chaos and change with an unwavering spirit.