Shelly’s identity is “Bridge-Builder” which she exemplifies to her core! With an MA in Cross-Cultural Studies from Fuller Seminary and over ten years of international living and travel experience, she excels at connecting with people, fostering spiritual connections, and bridging cultural divides. In the Middle East, she and her husband were mentored by the Winships for three years, shaping her deep commitment to building bridges that connect people of all walks of life.

As a Certified Life Coach through Covenant Coach Academy and now on the Identity Exchange coaching team, Shelly is dedicated to walking alongside those seeking transformation and healing in all aspects of their lives. Her primary goal is to empower individuals to hear God's voice, unearth their true identity, and embrace a life of authenticity and purpose. Shelly's background in cross-cultural ministry, motherhood, and personal loss, which she has navigated with resilience, uniquely prepares her to guide others through transitions, grief, and parenthood. 

Her dedication to living out her true identity is showcased in her passion for bridging divides and nurturing transformation in diverse contexts.

Outside of coaching, Shelly cherishes moments with her husband, Todd and their two children, she relishes time with friends, and actively engages in intercessory prayer. Her passion for connecting with people, nurturing spiritual growth, and empowering individuals to live fully alive shines through her every interaction and endeavor.

Norris Williams embarked on his identity discovery journey in 1973 as a fearless teenager, igniting a passion for guiding others toward self-realization. With strategic expertise, Norris empowers individuals to shed false identities and embrace their true selves.

His diverse clientele ranges from successful business owners to displaced refugees, CEOs to juvenile delinquents, farmers to professional athletes, spanning across the US, Middle East, Africa, Asia, and Europe. Norris's coaching approach inspires courage and authenticity, yielding the sweet fruits of genuine identity.

Beyond coaching, Norris cultivates a rich personal life married to his girlfriend Laurie since 1980 they reside at their organic cherry orchard in central Washington State. As a devoted husband, father of four, and grandfather of 11, Norris embodies his true identity in every role he assumes.

With a background in agriculture business, Biblical studies, professional sports, ranching, mentorship, and more, Norris brings a wealth of experience to his coaching practice. His journey led him to connect with Jamie and Donna, leading to his role as an Identity Exchange Coach in 2019.

In his leisure time, Norris thrives in the wilderness, cherishing moments with family and embracing challenges of chaos and change with an unwavering spirit.

Jen leads from the powerful intersection of vulnerability and honesty as she invites others to explore the depths of their beliefs by guiding them toward truth-telling and experiential
transformation. She deeply values creativity, authenticity, and the freedom found in loving relationships— with Jesus, one’s true self, and others.

Jamie and Donna Winship, along with the Identity Exchange concepts and
community, have profoundly impacted Jen, emboldening her to live
fearlessly in her true identity while helping others do the same. In her
identity, “Graced By God,” she is known for her humorous and
meaningful stories about encountering the Kingdom of God in everyday life.
In her “Vestibule” identity, she helps others uncover who they are, who they’ve always been, and where they’re headed.

Jen’s professional experience spans a dynamic 20-year career as a
hairstylist and entrepreneur, alongside 16 years in vocational and pastoral
ministry roles. Her ministry includes serving youth and those seeking freedom from addiction. Jen is active in community service as a board member and volunteer.
Jen and her golden doodle, Eddie, are a certified therapy dog/handler team, bringing
peace, smiles, and “heart balm” to those they meet.

Jen lives in Minnesota and has been married to Jason for 20 years. Together, they are proud parents of two amazing young adult children.

Keli leads from her passion for people to experience a sense of belonging through the transformative and intimate love of Jesus!

Using practical metaphors, she condenses big concepts into applicable truths that lead to personal breakthrough. Keli has certifications in Life Coaching and Positive Psychology but mostly she draws on her love of learning from life experiences... and there are plenty!

Having lived cross-culturally on three continents as wife to David, an entrepreneur, as a mother to four adult children and as an integrated member of her community, Keli operates in her identity as Interpreter of Truth, Warrior for Transformation. 

Chris joined the Identity Exchange coaching team in 2019.  In 2004, he began his career with an international NGO doing relief, development, and mission work in Baghdad, Iraq. It was in Baghdad that he met Jamie and Donna Winship, who became instant friends and mentors to Chris. During that time, he also met a fellow adventurer, Jaime, who became his lifelong partner in crime. 

While working in Baghdad, during a particularly volatile time, Chris began experiencing fear, causing him to wonder if he was cut out for this kind of work. Donna took Chris through the Identity Exchange principles, teaching him how to live fearlessly in his true identity, and it changed everything for him. 

Chris and his wife still live in the Middle East and have since had three incredible children. They currently work with a team of other adventurers who long to see “peace” break out in the region. Chris has relied heavily on what he has learned from Jamie and Donna over the years and brings that knowledge to his coaching at Identity Exchange. 

As a coach, you can expect from Chris a high degree of vulnerable professionalism, a good sense of humor, and a non-anxious, sympathetic presence. During each coaching session, you can also expect to encounter the tender Love of Papa God as Chris coaches you through a series of well-crafted contemplative exercises designed by the Identity Exchange team to facilitate connection and identity discovery. 

Chris approaches coaching holistically but with the five core areas of the heart in mind: your longings, desires, dreams, needs, and hopes. These are a significant part of what makes you uniquely you. In applying the Identity Exchange principles to these five areas, you will receive clarity about your unique design as well as healing to freely and courageously walk in your true identity.. 

Your identity is unique and wonderful, and the world needs what you are carrying. It would be a real honor for Chris to come alongside you for a season of coaching.